Member Active Tracking of Relationship Information Xchange (MATRIX) is a loyalty solution developed by Stoval. Developed as a robust customer relationship management (CRM) solution based on contactless smart card technology, MATRIX is also affordable and accessible to small and medium-sized businesses. Equipped with a comprehensive set of tools, MATRIX aims to increase business revenue by achieving a high level of customer satisfaction while maintaining short ROI. MATRIX helps businesses recognize the needs of customers, reach out to them and reward them. The perks — it promotes immediate gratification for on-the-spot redemptions.

Special features

Contactless smart cards are secure membership cards that allow for electronic payment involving cash, credit card, loyalty points and rewards. Valuable data stored securely at the data centre can be accessed easily anytime, anywhere via the Matrix Enterprise Web Application. MATRIX generates comprehensive reports on various consumer-purchasing patterns based on gender, age, time of purchase, as well as outlet comparison.

MATRIX also includes point of sales, stock inventory monitoring, loyalty and rewards, instant redemption, e-marketing tools (unified messaging system - WinFax, sms, e-mail, mail, e-greetings, e-newsletters, Content Management System (CMS) for the website, and web hits monitoring) and staff time management.